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20 November, 2018 | (01 hr)

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Organizations are adopting customer-centric strategies to counter commoditization and find competitive advantage. While customer experience is increasingly a priority, many CX programs are failing to deliver the growth, loyalty, and profitability expected.

Join us for this webcast as our guest speaker, Stuart Crawford-Browne, a regular judge of the UK Customer Experience Awards, shares his insights on how developing a customer-obsessed culture can help achieve competitive advantage.

Key takeaways:

  • How culture can play an important role in developing ‘customer obsession’
  • Which leadership behaviors and disciplines are key to success
  • How to make better use of tech and digital platforms
  • Best practices in CX from UK organizations

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Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Stuart Crawford-Browne

Stuart Crawford-Browne
Director
Phoenix MRC Ltd
International Researcher, Writer, UK Customer Experience Awards judge

Stuart Crawford-Browne is an international researcher and marketing professional, with expertise in brand and customer experience management, employee engagement, innovation, technology and business strategy. He writes articles and white papers for CX Magazine, CMO.com, Bankershub and WARC. He al...Full Bio

Demet Tunç

Demet Tunç (Moderator)
Council Director
The Conference Board

Demet Tunç started her career as brand manager at Colgate Palmolive in 1999. Following this she spent 10 years at Goodyear Dunlop, holding several Business and Marketing Management roles in Turkey as well as in the EMEA headquarters in Brussels. She then became Vice President at Ingersoll ...Full Bio

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