Spotlight on European Markets
14 November, 2017 | (01 hr)
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Connected Spenders will account for 46 percent of the world’s consumption over the next decade! The middle class, and other income-based consumer segmentations, is now an insufficient concept for identifying and prioritizing growth opportunities across markets in the modern, connected consumer economy.
Those frameworks ignore two important considerations: consumer mindset and engagement, and access to goods and services. To address these shortcomings, we have developed a new framework to identify the consumers able and ready to be higher spenders.
Join this webcast as we answer the questions:
- Who are the Connected Spenders, and why should you care about them?
- How many are there now, and where are they?
- How many will there be in a decade, and how much money will they spend?
- How can you market to, communicate with, and capture their demand?
Brian Anderson is an Associate Program Director at The Demand Institute®.In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Full Bio
Ilaria Maselli is a senior economist for Europe at The Conference Board. Maselli has also been affiliated with the Brussels-based think tank the Centre for European Policy Studies (CEPS) since 2007; her latest position is research fellow.