03 October, 2017 | (01 hr)

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There’s no denying that social media has become an integral part of the fabric of modern society, including the business world. However, some companies and their leaders remain skeptical of the value social media can bring. Convincing the C-suite of social’s importance means moving away from well-known social media measurements and talking about it in a way that matters for companies and their leaders.

Key Takeaways:

  • Helping your C-suite become more engaged in social media
  • Aligning social media metrics to the business
  • Leveraging social media to uncover and solve whole business problems
  • Demonstrating the potential for success

Check out our full portfolio of research on Social media and the C-Suite

Watch our Insight Minute video here below...

Speakers

Jan Botz

Jan Botz
Leader, Communications & Marketing Center
The Conference Board

Janet (Jan) Botz is program director for the Corporate Communications Strategy and Internal Communications Councils, and Annual Corporate Communications Conference at The Conference Board. She also led the Social Media Council for two years. Botz runs her own communications consultancy.

P...Full Bio

Neville Hobson

Neville Hobson
Communication Leader, Social Media Leader, Digital Change Agent, Speaker

For nearly 30 years, Neville Hobson has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it means for businesses.

Since 2000, his career has ...Full Bio

Alexander Parkinson

Alexander Parkinson (Moderator)
Senior Researcher and Associate Director, Society for New Communications Research (SNCR)
The Conference Board

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and...Full Bio

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