03 October, 2017 | (01 hr)
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There’s no denying that social media has become an integral part of the fabric of modern society, including the business world. However, some companies and their leaders remain skeptical of the value social media can bring. Convincing the C-suite of social’s importance means moving away from well-known social media measurements and talking about it in a way that matters for companies and their leaders.
- Helping your C-suite become more engaged in social media
- Aligning social media metrics to the business
- Leveraging social media to uncover and solve whole business problems
- Demonstrating the potential for success
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Janet (Jan) Botz is program director for the Corporate Communications Strategy and Internal Communications Councils, and Annual Corporate Communications Conference at The Conference Board. She also led the Social Media Council for two years. Botz runs her own communications consultancy.
For nearly 30 years, Neville Hobson has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it means for businesses.
Since 2000, his career has ...Full Bio
Alex Parkinson is a Senior Researcher in the Marketing and Communications Center of The Conference Board. He specializes in corporate philanthropy and corporate communications, and is the Executive Editor of Giving Thoughts, a blog and online publication series in which The Conferen...Full Bio