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04 October, 2017 | (01 hr)

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Seventy-five percent of recruiters say that the employer brand has a significant impact on hiring success. As such, organizations are increasingly focused on recruitment marketing and are finding ways to offer tailored content to connect personally with candidates, thereby improving engagement and ultimately building their employer brand. The impact of a strong recruitment marketing strategy can also be seen in the quality of new hires, a faster time-to-hire, and in saved hiring costs.

In this live webinar, Avature's Ernie Kueffner, Senior Vice President and Lina Hölker, Senior Product Marketing Specialist, CRM & Onboarding, will share some of their insights around recruitment marketing.

You’ll discover:

  • How social media is shaping strategic talent acquisition and employer brand
  • HR business trends that are forcing companies to adopt agile and flexible HR technology to support candidate engagement; and
  • The benefits of adopting solid recruitment marketing techniques to attract candidates in a competitive market.

Who Should Attend: CHROs, Senior Leaders in HR, recruitment, talent and engagement, Mid to Junior professionals in talent and recruitment.



This program has been approved for 1 (HR (General)) recertification credit hour toward aPHR, PHR, SPHR, PHRca, GPHR, PHRi, and SPHRi recertification through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute website at

SHRM This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

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Earn 1 CPE credit
Personnel/Human Resources
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Lina Hölker

Lina Hölker
Sr. Product Marketing Specialist, CRM & Onboarding

Lina Hölker is Avature’s Senior Product Marketing Specialist for the candidate relationship management (CRM) and onboarding solutions. In that role, she is responsible for the positioning, roadmap and pricing of both products. By speaking to clients and industry experts, Lina has gaine...Full Bio

Ernest Kueffner

Ernest Kueffner
Senior Vice President, Americas

Ernie Kueffner is responsible for Avature's growth in the Americas region, and has been a part of Avature since its founding. Before joining Avature, Ernie served as a Product Marketing analyst for Yahoo, where he was responsible for a vertical growth strategy development and enterprise software ...Full Bio

James O'Hern

James O'Hern (Moderator)
Executive Director, Member Engagement
The Conference Board

James O’Hern is Executive Director of Member Engagement for the Human Capital Practice at The Conference Board. In this role he coordinates Human Capital Conferences, and Senior Management Councils, as well as interfaces closely on research topic selection and dissemination.

Previou...Full Bio

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