5 principles for getting the insights you need to see new ways to disrupt your markets
31 May, 2017 | (01 hr)
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"If I had asked people what they wanted, they would have said faster horses,” Henry Ford is credited with saying. How do you get to the unidentified, unarticulated consumer insights that allow you to disrupt the markets ahead of any competitor?
Join us for this webcast to hear about five new principles that are challenging the traditional approach to market research. The principles are derived from Opportunity Thinking – a rich approach that will help you see new opportunities, new business models, and new paths to market. These principles are broadly applicable to any aspect of your business, from finding new opportunities to better marketing your current products.
- Listening to the voice of the ecosystem
- Sampling unrepresentatively
- Observing compensating behaviors
- Learning to become comfortable with divergence
- Getting visual rather than verbal
Pam Henderson, Ph.D.
Pam Henderson, Ph.D., is cofounder and CEO of NewEdge, Inc, a growth strategy and design firm strategizing in Opportunity Thinking to create growth opportunities for start-ups through to Fortune 500 companies. Pam pioneered Disruptive Market Research, a unique approach to identifying opportunitie...Full Bio
John Metselaar leads the global Innovation & Productivity Center as well as Europe's Innovation Council, which is based in Brussels. He also serves as a senior fellow in innovation, leadership, strategy, culture and change, as well as digital transformation.
Metselaar is professor of ...Full Bio