31 May, 2017 | (01 hr)
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"If I had asked people what they wanted, they would have said faster horses,” Henry Ford is credited with saying. How do you get to the unidentified, unarticulated consumer insights that allow you to disrupt the markets ahead of any competitor?
Join us for this webcast to hear about five new principles that are challenging the traditional approach to market research. The principles are derived from Opportunity Thinking – a rich approach that will help you see new opportunities, new business models, and new paths to market. These principles are broadly applicable to any aspect of your business, from finding new opportunities to better marketing your current products.
- Listening to the voice of the ecosystem
- Sampling unrepresentatively
- Observing compensating behaviors
- Learning to become comfortable with divergence
- Getting visual rather than verbal
Pam Henderson, Ph.D.
Pam Henderson, Ph.D., is CEO of NewEdge, Inc., a growth, strategy and design firm that advises companies across every industry including over 75 Fortune 500 and 50 startups and non-profits. Pam pioneered Opportunity Thinking™ principles, a new approach to innovation that helps organizations...Full Bio
John Metselaar leads Europe's Innovation Council, which is based in Brussels. He also serves as a senior fellow in innovation, leadership, strategy, culture and change, as well as digital transformation.
Metselaar is professor of management practice in “Leading and Living Innovation...Full Bio