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15 March, 2017 | (01 hr)
The United States is in the midst of several important demographic trends that are likely to shift the business landscape. Some of the most discussed implications include the impact on the US labor market, and, more specifically, on the health care system. Demographic trends will also change consumer spending across categories and locations. Consumer spending, the main driver of any advanced economy, largely depends on the number of consumers, their age, and their location.
In this webcast, we will explore the relation between demographics and consumption from various perspectives, including the spending implications for different consumption categories and the impact of consumption trends on business location choices.
Who Should Attend: Anyone at a consumer-facing business with responsibilities, including identifying long-term consumer trends and opportunities, prioritizing investments across geographic regions of the US and across product categories, and developing merchandising and marketing strategies
Earn 1 CPE credit
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
Brian Anderson is an Associate Program Director at The Demand Institute®.In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Full Bio
Dr. Jaana Remes is an economist and a partner at the McKinsey Global Institute (MGI), McKinsey & Company's business and economics research arm, based in San Francisco.
Since 2003, Jaana has led MGI's research on productivity, urbanization, competitiveness, and growth. Her most recent ...Full Bio
Gad Levanon, PhD
Gad Levanon is chief economist, North America for The Conference Board, where he oversees the labor market, US forecasting, and Help Wanted OnLine© programs. His research focuses on trends in US and global labor markets, the US economy, and forecasting using economic indicat...Full Bio