14 February, 2017 | (01 hr)
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The middle class, and other income-based consumer segmentations, is an insufficient concept for identifying and prioritizing growth opportunities across markets in the modern, connected consumer economy. Those frameworks ignore two important considerations: consumer mindset and engagement, and access to goods and services. To address these shortcomings, we have developed a new framework to identify the consumers able and ready to be higher spenders. We call them Connected Spenders -- and they will account for 46 percent of the world’s consumption over the next decade.
Join our panel of experts for an exclusive first look at The Demand Institute’s latest report as they provide valuable information about this new group of consumers and how they serve as a signal for where global consumption is headed in the future.
Who should attend: Leaders in consumer-facing businesses with responsibilities over strategy and marketing, including which markets to prioritize for investment/expansion, which consumer groups to prioritize and activate, and understanding consumer trends in the modern global economy
Earn 1 CPE credit
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
Louise Keely is a founding member of The Demand Institute and most recently served as President. Louise concurrently serves as an Executive Vice President at Nielsen, one of The Demand Institute’s sponsoring organizations.
Brian Anderson is an Associate Program Director at The Demand Institute®.In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Full Bio