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06 December, 2016 | (01 hr)

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Recent research finds vast untapped demand among Chinese consumers for household financial services and products such as deposits, credit cards, and debit cards. The research identifies two scenarios for how growth in Chinese financial services could accelerate consumption. Under the most likely scenario, expanded access will add US$650 billion to Chinese consumption over the next decade.

In this webcast, experts will describe the forces that drive demand for financial services in China and how those forces will change in the next 10 years, producing the added consumption we estimate is possible. Learn which products will grow fastest, and with which consumers, and how growth in financial services will influence consumer spending.

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Earn 1 CPE credit
Economics
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Louise Keely

Louise Keely
Executive Vice President
Nielsen

Louise Keely is a founding member of The Demand Institute and most recently served as President. Louise concurrently serves as an Executive Vice President at Nielsen, one of The Demand Institute’s sponsoring organizations.

Prior to joining The Demand Institute, Louise was a le...Full Bio

Brian Anderson

Brian Anderson (Moderator)
Associate Program Director
The Demand Institute

Brian Anderson is an Associate Program Director at The Demand Institute®.In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Full Bio

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