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17 November, 2016 | (01 hr)
When you think of business transformation, it’s not often that corporate communications and marketing come to mind. But increasingly, these two functions are changing the face of business. Why? They are immersed in digitization; they’re leading the corporate response to complex business environments; and they’re managing the constantly shifting demands and expectations of stakeholders.
Given the vital role of these functions, many organizations are finding it makes sense to integrate them. Combined, the two functions’ strategic input is more powerful and drives value across a range of areas. Learn what it means in practice to unite these functions.
Who should attend: Executives interested in understanding how better integration between corporate communications and marketing can benefit the business.
Earn 1 CPE credit
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
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