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17 May, 2016 | (01 hr)
Co-author of The Conference Board CEO Challenge® 2016 report, Chuck Mitchell, will be joined by leading sustainability and marketing practitioners to discuss two key challenges CEOs are facing this year:
2) Customer Relationships/Corporate Brand & Reputation
How do this year’s CEO hot-button issues resonate with them and their view of the business? How do their organizations handle these CEO concerns? Join us for this program and learn how leaders from different areas of the business are addressing CEOs’ top concerns for this year.
Who should attend: Senior and middle management leaders in marketing, communications, corporate affairs, and sustainability issues—including chief sustainability officers, general counsel, corporate secretaries, and investor and public relations officers
Earn 1 CPE credit
Management Advisory Services
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
Brenda Knowles is the Vice President of Marketing for the commercial business of Shaw Industries. As a member of the Shaw Commercial leadership team, Brenda provides strategic leadership for all global brand strategy, communications, and product development efforts for a multi-brand busines...Full Bio
Matthew Swibel has worked every facet of the sustainability and communications profession over a 16-year career, from award-winning journalist to lead communicator for a 6,000-employee segment of a Fortune 60 company to founding director of a forerunning corporate sustainability team. Along the w...Full Bio
Charles Mitchell, the executive director, knowledge content & quality at The Conference Board, is responsible for the development of member-generated content and ensuring the objectivity, independence, accuracy, and business relevance of the organization’s research. In recent years he h...Full Bio