10 May, 2016 | (01 hr)

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Over the past 15 years, CREAX has developed a unique approach for systematic innovation that proves its efficiency in various projects for market leaders and innovation-driven companies.

The main philosophy is that someone has already solved your problem. In today's knowledge economy, knowledge is abundant and accessible. By transferring ideas, solutions, and technologies across industries and domains, we combine our external view on technology with the industry-specific knowledge of the client--hence "Not New, but New for You."

Key Takeaways:

  • How to boost innovation: proven solutions implemented faster
  • More efficient use of R&D resources and budgets, while better managing risks
  • How to apply this Innovation Methodology


Mathieu Mottrie

Mathieu Mottrie
Managing Partner & CEO

Mathieu Mottrie leads and manages the daily activity and operations at CREAX. Besides the daily management, Mathieu is responsible for the business development and the management of the international resellers’ network.Full Bio

John Metselaar

John Metselaar (Moderator)
Co-Leader, Productivity and Innovation Center
The Conference Board

John Metselaar leads the global Innovation & Productivity Center as well as Europe's Innovation Council, which is based in Brussels. He also serves as a senior fellow in innovation, leadership, strategy, culture and change, as well as digital transformation.

Metselaar is professor of ...Full Bio

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