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26 January, 2016 | (01 hr)

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While China’s market still holds huge promise for European multinationals, finding the pockets of increasing demand can be difficult. Even more puzzling is how to satisfy that demand, given that so many would-be consumers still have little to spend and hold unfamiliar consumption preferences. Combined with a slowing economy, identifying the best growth markets will only get more challenging

Join this webcast to gain insights into how our City Strata and Connected Spenders frameworks will help European companies create value from China’s consumption growth, despite the uncertainties.

Key takeaways

  • Strategies to capture these opportunities and a toolset for how to proceed
  • A prioritization of the Chinese cities in which to invest
  • A framework for identifying the Chinese consumers businesses should be engaging

Speakers

Brian Anderson

Brian Anderson
Associate Program Director
The Demand Institute

Brian Anderson is an Associate Program Director at The Demand Institute®.In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Full Bio

Ethan Cramer-Flood

Ethan Cramer-Flood (Moderator)
Senior Fellow, China Center for Economics and Business
The Conference Board

Ethan Cramer-Flood is a Senior Fellow of The Conference Board’s China Center for Economics and Business.  Based in New York City, he helps direct the Beijing-based China Center and supports The Conference Board’s Asia-based operations in Hong Kong and Singapore. Cramer-Flood is r...Full Bio

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