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13 January, 2016 | (01 hr)

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth opportunities against a backdrop of deep structural challenges in China’s economy. Where will the new, vibrant consumer markets emerge against such an uncertain economic context? Which cities should those wanting to capture consumption growth target? In the best of times, companies struggle to make the right investment decisions without sufficiently detailed data. But in times of extreme economic uncertainty, the consequences of making the wrong call can be particularly severe. Our City Strata and Connected Spenders frameworks will help companies find and create value from China's inevitable consumption growth.  

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Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Who Should Attend: heads of international, chief strategy officers, China CEOs or other China-based executives at major multinationals, Asia or APAC heads, economists, CMOs, CFOs, strategic planners in international, risk officers, branding leads, leads in consumer research or analytics

All registrants will receive a complimentary copy of the report. For more resources on this topic, please visit: 


Brian Anderson

Brian Anderson
Associate Program Director
The Demand Institute

Brian Anderson is an Associate Program Director at The Demand Institute®.In this role, he has worked across a range of research programs. He has co-authored many of The Demand Institute’s recent reports, including Full Bio

Ethan Cramer-Flood

Ethan Cramer-Flood (Moderator)
Associate Director, China and Asia Programs
China Center for Economics and Business
The Conference Board

Ethan Cramer-Flood is the associate director of The Conference Board’s China Center for Economics and Business.  Based in New York City, he helps direct the Beijing-based China Center and supports The Conference Board’s Asia-based operations in Hong Kong and Singapore. Cramer-Flo...Full Bio

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Guest Speakers

Brian Anderson, Associate Program Director, The Demand Institute (Full Bio)

Ethan Cramer-Flood, Associate Director, China and Asia Programs, China Center for Economics and Business The Conference Board (Full Bio)

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