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28 January, 2016 | (01 hr)

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In this Special Webcast, hear how Nationwide Children’s Hospital, the fourth largest children’s hospital in the country, implemented a new business strategy by engaging every facet of its business to create an emotional connection to the organization.

They first assessed and made changes to their communication infrastructure to ensure they could effectively reach their diversified audience. This holistic launch strategy included the simplification of messages, a multi-media mix, a focus on storytelling, and creating a line of sight for each employee and the strong involvement of leadership.

Who should attend: Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper

This program has been approved for 1 ( HR (General)) recertification credit hour toward PHR, SPHR and GPHR recertification through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.


This program  has been approved for 1 PDC
The Conference Board is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.

CPE logo

Earn 1 CPE credit
Marketing

Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Chris Gay

Chris Gay
Principal
Bridge Consulting

Chris Gay, ABC, is a co-founder of Bridge Consulting, a network of engagement and communication professionals who provide full-service solutions to organizations of all sizes, industries and geographic locations. She and her organization partner with companies to connect people and strategy ...Full Bio

Alexander Parkinson

Alexander Parkinson (Moderator)
Senior Researcher and Director, Society for New Communications Research (SNCR)
The Conference Board

Alex Parkinson is a senior researcher and associate director of the Society for New Communications Research of The Conference Board (SNCR). He specializes in corporate philanthropy and communications and marketing, and is the executive editor of Framing Social Impact Measurement and...Full Bio

Pricing
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $300.00
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