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13 May, 2015 | (01 hr)

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Human creativity, aided and abetted by rapid advances in technology, has made possible highly engaging customer experiences that were unimagined even five years ago—and many companies are finding that technology-enhanced customer experience can be an important competitive advantage. But an effective customer experience must do much more than grab the eyes and ears of customers; it must also reach out to hearts and minds in a relevant, authentic way. Learn how companies are navigating the pitfalls of reworking their customer experience in a way that more fully connects with their consumers, shoppers, distributors, and employees.

Who Should Attend: Executives and other leaders charged with delivering innovation within their discipline, business unit, or across multiple disciplines. Executives and other leaders of customer experience, brand, marketing research, strategic planning, product development, technology, R&D, communications, and digital strategy.


Joe Pine

Joe Pine
Strategic Horizons
Mass Customization
The Experience Economy, Infinite Possibility, Authenticity

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Mr. Pine co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to the...Full Bio

Josh Gitlin

Josh Gitlin
General Manager, Gladiator Garageworks
Whirlpool Corporation

Mr. Gitlin is the General Manager for the Gladiator Garageworks business at Whirlpool Corporation.  He’s built a track record for leading and growing new and mature businesses, as well as bringing broad sales and marketing experiences to business-to-business and business-to-consumer op...Full Bio

Michael Beebe

Michael Beebe
Director, Service and Experience Innovation
McDonald's Corporation

Mike Beebe is Manager, Concept and Design, with McDonald’s Corporation based in
Oak Brook, Illinois.
Mike is interested in the intersection of traditional business analytics, design, and user research. He conducts and analyzes research to help develop innovative offerings.
Pr...Full Bio

Anne Greer

Anne Greer (Moderator)
Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

Anne Greer began working with The Conference Board in 2012.  Along with Rita Shor, she directs the annual Innovation Master Class, designed for advanced learned among Fortune 500 executives responsible for leading innovation in their companies. She is Co-Program Director fo...Full Bio

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