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09 February, 2015 | (01 hr)

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Social media can be a boon to commercialization success—from providing a real-time window on the needs and wants of customers to "crowd sourcing" ideas for a new product to "spreading the word" when a product is launched. However, it also brings new challenges relative to accuracy of information, competition knowing more than you’d like, and exposure to criticism. The speakers will describe how innovators harness social media in a way that maximizes value while minimizing risk.

Who should attend: Executives and other leaders charged with delivering innovation within their discipline, business unit or across multiple disciplines: business process, finance, human capital, product development, technology, customer experience, communications, organizational culture, change management, and digital strategy.

Speakers

Doug Doyle

Doug Doyle
Senior Director, Marketing Research
Microsoft

Doug Doyle is currently Senior Director, Microsoft Customer & Marketing Research, responsible for the Corporate Research Team.  Doug has been with Microsoft for the past 12 years.

In his role, he provides Market & Business Intelligence Consultanting, with experiences ranging ...Full Bio

Calvin Smith

Calvin Smith
Principal Manager, Global Innovation Company
EMC Corporation

In addition to his responsibilities within the Office of the CTO, Calvin is also the Lead Anchor for “EMC TV,” EMC’s video news channel, hosting live events such as
Momentum, and EMC Quarterly Earnings Meetings.
Prior to his current role, Calvin worked in Barcelona, Sp...Full Bio

Renee Hopkins

Renee Hopkins
Community Engagement Manager
Business Innovation Factor

Renee Hopkins describes herself as "born curious" and has spent her entire life sharing new ideas with others, starting at the age of 6 when she taught her little sister how to read. Renee is the Community Engagement Manager at the Business Innovation Factory (BIF), a nonprofit that helps leaders...Full Bio

Ben Loeb

Ben Loeb
Market Research Manager
Microsoft

Ben Loeb is a Market Research Manager at Microsoft.  Ben works as a member of the Corporate Research Team at Microsoft focused on tracking and measuring Microsoft Master Brand performance.  His focus is on social media intelligence reporting and best practices, as well as the developmen...Full Bio

Anne Greer

Anne Greer (Moderator)
Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

Anne Greer began working with The Conference Board in 2012.  Along with Rita Shor, she directs the annual Innovation Master Class, designed for advanced learned among Fortune 500 executives responsible for leading innovation in their companies. She is Co-Program Director fo...Full Bio

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