From the 2014 Extending Your Brand to Employees Conference
19 December, 2014 | (01 hr)
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Internal social media unleashes the power of employees to solve customer and internal problems. Wells Fargo gives its employees a leg up on social media collaboration with Genius Bars for technical help and App Workouts for hands-on experience. Employees solve business problems together faster, once they are comfortable with the tools. Learn how to implement social collaboration systems that activate the power of the internal crowd for a better brand experience inside and out.
Audience: Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper.
As Wells Fargo’s leader of Social Engagement, Kelli Carlson oversees internal social engagement for Wells Fargo Wholesale social media properties. Her responsibilities include integration of team member social, engaging customer and partner communities, developing cross-partner collaboratio...Full Bio
Rita Shor is program director for the Product and Service Development and Corporate Brand Strategy & Management Councils and co-directs the Innovation and Applied Innovation Councils at The Conference Board.