20 November, 2014 | (01 hr)
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How do you inspire thousands of employees around the world to live your brand when no one has time, there’s no budget, and brand information is perceived as irrelevant, time consuming, and deathly dull? Learn how SAP did it with "easy" in mind using innovative formats such as "Brand Tips in a Minute," "Training Tuesdays," and "Brand Flash" that provide practical content in a convenient and conversational way.
Audience: Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper.
Mr. Pantigoso is a senior director in the Global Branding team at SAP America responsible for brand engagement, training and education. He has a distinguished 20+ year track record of building brands and agencies at global branding and advertising firms like Landor Associates, J.Walter Thompson a...Full Bio