From the 2014 Extending Your Brand Conference
23 October, 2014 | (01 hr)
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Are your employees proud to work for you? The answer often lies in their understanding of your company’s purpose—one beyond improving the bottom line. At New Balance, for example, 97 percent of the organization’s associates say they are proud to be part of the company and wish to remain with it. How did the footwear giant achieve such loyalty? By enacting a strong focus on responsible leadership. Between right and right now, the most successful organizations choose right. Find out how you, too, can answer to that credo and develop better relationships with your employees, customers, and other stakeholders.
Audience: Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for the organization to prosper
Ms. Madigan is vice president of responsible leadership for New Balance Footwear and Apparel which includes Sustainability, Social Responsibility and Community initiatives. She is responsible for providing strategic vision, industry collaboration and partnerships, and ensuring transparent global ...Full Bio
Sheri Rothman is a senior writer at The Conference Board. She has also written for the Washington Post, Credit Union magazine, Bank Investment Marketing magazine, and numerous business websites and newsletters....Full Bio