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21 October, 2014 | (01 hr)

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Change outcomes depend on employee adoption and usage: this is the essence of change management. The charge to you as a seasoned change professional is to reframe—away from describing your activities (analysis, assessments, communications, etc.) and toward defining the value you bring to projects. This session will explore the conceptual foundation and a tactical tool for shifting mindsets and conversations toward employee adoption and usage, and their unique and quantifiable contribution to overall project results, outcomes, and ROI. If we are successful, the conversation becomes "Do we resource for the 80 percent of project benefits that depend on adoption and usage?" instead of "Do we resource change management?"

Audience: Project managment professionals, change leaders, practitioners, and any executive responsible for transformation and direction setting enterprise-wide and/or at the business unit/departmental levels


Tim Creasey

Tim Creasey
Chief Development Officer

Mr. Creasey is a dynamic presenter, researcher and thought-leader on managing the people side of projects and initiatives to deliver results and outcomes. His work forms the foundation of the largest body of knowledge in the world on managing the people side of change. Through conference presenta...Full Bio

Sheri Rothman

Sheri Rothman (Moderator)
Senior Writer
The Conference Board

Sheri Rothman is a senior writer at The Conference Board. She has also written for the Washington Post, Credit Union magazine, Bank Investment Marketing magazine, and numerous business websites and newsletters.

...Full Bio
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