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From the 2014 Extending Your Brand to Employees Conference

06 October, 2014 | (01 hr)

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US News & World Report has recognized Nationwide Children’s Hospital as one of the best children’s hospitals in America with its commitment to extending its brand of "Everything Matters." In this session, learn the steps to the hospital's success:

  • A comprehensive communication audit, including an in-depth look at the needs of diversified audience segments
  • A holistic message and channel strategy, with a focus on storytelling and customization for various work environments
  • A personalized executive communication strategy to increase leadership visibility
  • A multimedia engagement approach that promotes organizational growth and acknowledges the employees that are critical to that success

Audience: Professionals in marketing, brand, communications, and human resources who are responsible for ensuring that employees receive the right messages and tools for their organization to prosper


Chris Gay

Chris Gay
Bridge Consulting

Chris Gay, ABC, is a co-founder of Bridge Consulting, a network of engagement and communication professionals who provide full-service solutions to organizations of all sizes, industries and geographic locations. She and her organization partner with companies to connect people and strategy ...Full Bio

Daryl Barker

Daryl Barker
Marketing and Public Relations Manager
Nationwide Children's Hospital

Mr. Barker is manager of marketing and public relations at Nationwide Children’s Hospital, the third largest and fourth busiest children’s hospital in the country. With more than 1 million patient visits each year, Nationwide Children’s has patients coming from a...Full Bio

Rita Shor

Rita Shor (Moderator)
Program Director, Product & Services Development Council, Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

Rita Shor is co-leader of the Innovation and Digital Transformation Institute, program director for the Product and Service Development Council, and co-directs the Innovation and Applied Innovation Councils at The Conference Board.

Past work for The Conference Board includes co-directi...Full Bio

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