The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

09 January, 2014 | (01 hr)

Sign In to access this Webcast

Sign In

Do your customers — and the public — understand and trust you? Today, effective communication with the outside world requires ongoing engagement, strategic thinking, and the ability to launch a rapid response. It’s a lot to ask, which is why the PR department so often comes up short. But The Conference Board Review columnist Dick Martin insists that CEOs and communicators can change and improve. The first step, he says, is understanding why different types of people hear messages so, well, differently. In a world of divisions, surviving the next crisis may depend on how you speak to each audience.

Who Should Attend: Executives engaged in public relations, marketing, and communications, including those who work on overall corporate strategy


Dick Martin

Dick Martin

Dick Martin was executive VP of PR, employee communications, and brand management for AT&T from 1997 to 2002, capping a 32-year career with the company. Since then, he has written four books: "Tough Calls: AT&T and Hard Lessons Learned in the Telecom Wars," "Rebuilding Brand America," "Se...Full Bio

Matthew Budman

Matthew Budman (Moderator)
The Conference Board Review

Matthew Budman came to Across the Board in 1992, spending eleven years as managing editor and helping the magazine make the transition to becoming The Conference Board Review; he succeeded A.J. Vogl as editor of TCB Review in 2008. Ou...Full Bio

Registration and Pricing
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $300.00
Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.






Global Horizons

Global Horizons

March 22 - 25, 2021