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19 November, 2013 | (01 hr)

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Organizations of every size may reap the rewards in identifying, attracting, and retaining top talent with an active social media program. This can help attract passive candidates and those in highly specialized and technical fields. Companies need to understand each channel and its unique benefits and features and be able to manage the related risks.

The substantial potential pitfalls from social media use, however, should not dissuade an organization from using these media for recruiting. With appropriate awareness of the risk factors involved, active policy establishment and well-considered procedures and tools for training on and managing social media use can reap rich rewards.

In viewing, participants will:

  • Get an overview of recent legal rulings relating to recruiting and social media
  • Learn how to work across silos to avoid legal pitfalls
  • Hear how a practitioner in a tightly regulated industry uses social media to recruit
  • Learn how campus recruiting and job seekers under 30 use social media in their job hunt

Audience: Talent acquisition, hiring, recruiting professionals as well as social media and digital strategy specialists. Legal counsel in HR

Speakers

Brett Underhill

Brett Underhill
Director, Recruiting Programs
Prudential

Brett oversees the employment recruitment branding and marketing strategy to position Prudential as a top employer in the market place. (i.e., social media, mobile & desk top career sites, search engine marketing/optimization, print/digital advertising,). She is a member of the LinkedIn Exper...Full Bio

Jonathan I. Ezor

Jonathan I. Ezor (Moderator)
Director
Touro Law Center for Innovation in Business, Law, and Technology
Counsel
Olshan Frome Wolosky

Jonathan I. Ezor is the director of the Center for Innovation in Business, Law and Technology and an assistant professor of law at the Touro College Jacob D. Fuchsberg Law Center. He also serves as counsel to Olshan Frome Wolosky, a full-service business law firm based in Manhattan, on the board ...Full Bio

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