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from the 2013 Extending Your Brand to Employees Conference

07 November, 2013 | (01 hr)

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Transforming a brand, changing strategic direction, or changing culture and behaviors is tough for any organization. Ensuring that the entire company is equipped to bring that brand to life is even tougher. Swarovski, the premium retailer, decided to do all of these things when it decided to aggressively enhance the consumer experience. This session explores how the retailer embarked on the journey using a combination of creative and visual solutions designed to amplify the brand and engage its people.

Audience: Marketing, brand, communications and human resource professionals who are responsible for ensuring that employees receive the right messages and tools for your organization to prosper.


Gary Magenta

Gary Magenta
Senior Vice President, Client Solutions
Root Inc.

Gary Magenta is committed to the development of leaders and managers. He does this based on a strong perspective that if leaders and managers want to change their businesses, they must start by changing how they engage their people. Gary is a Senior Vice President of Root Inc., a consulting compa...Full Bio

Marianne Scaffidi

Marianne Scaffidi
Director of Organizational Development / Brand Culture
Swarovski North America

Ms.Scaffidi is Human Resources Professional with more than 20 years’ experience in the Retail industry. During her HR Career, she has specialized in Organizational / Leadership Development, and Employee Engagement. In her current role as Director of Learning and Development (Director of Org...Full Bio

Scott Dimmick

Scott Dimmick (Moderator)
Regional/Market Vice President of Human Resources
Catholic Health Partners


Scott is the Regional/Market Vice President of Human Resources with a large multi-hospital Health System. He has held VP and Divisional/Regional roles in Human Resources & Organizational Development with several large Fortune 500 companies and has over 20 years of experience in...Full Bio

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Non-Members: $500.00
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