from the 2013 Extending Your Brand to Employees Conference
28 October, 2013 | (01 hr)
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To drive real engagement and emotional connections to your organization you need to create meaningful and relevant information experiences systematically and consistently. The days of simply having an internal portal or intranet as a means to deliver information online are far behind us. Successful communicators create strong links between an organization’s mission and purpose and an employee’s active role in it.
Audience: Marketing, brand, communications and human resource professionals who are responsible for ensuring that employees receive the right messages and tools for your organization to prosper.
Scott M. Wright
Mr. Wright heads the corporate internal communications function for Merck &Co., Inc. a global healthcare leader based in Whitehouse Station, NJ and operation in 140 countries. He oversees a global team and has responsibility for developing and implementing the global internal communications s...Full Bio
Rita Shor is program director for the Product and Service Development and Corporate Brand Management Councils and co-directs the Innovation and Applied Innovation Councils at The Conference Board.
She is also a senior fellow within the Economics and Business Practice. Past work for The Co...Full Bio