18 September, 2013 | (01 hr)
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Over the last number of years, we have seen the increased relevance and importance of social media as part of an integrated digital communications plan.
One of the newer challenges for marketers is the need to use impactful visual content to increase engagement in social media, evidenced, for example in the recent popularity of Pinterest and the ability to create and post short videos directly within Twitter and Instagram.
In this webcast attendees will learn from business leaders who are actively involved in developing and delivering social media strategy who will share with us how their organisations are adapting to the increased importance in visual content marketing, including best practice tips for creating and publishing visual content.
Bob Gilbreath has spent his career cracking the code on digital marketing from every angle: as a brand manager at Procter & Gamble, Chief Strategy Officer of Possible Worldwide, and marketing startup investor. Bob literally wrote the book on&n... Full Bio
Krishna De is an award winning digital communications strategist and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books and she is a sought after speaker a... Full Bio