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19 September, 2013 | (01 hr)
Brand investment has been going through many changes as a result of the recent economic crisis and, more importantly, the rise of the Internet since the 1990s. In this webcast, we explore new trends in the United States, such as the shift from purchased marketing to in-house content marketing and the expansion of marketing consulting and the shrinking of purchased advertising services. Moreover, we discuss the relationship between brand and economic development across countries. Finally, we review the business strategies to align brands with innovation.
Carol Corrado is senior advisor and research director in economics at The Conference Board, where her primary focus is measuring intangible capital and analyzing innovation and economic growth. Corrado coauthored key papers on the macroeconomic analysis of intangible investment and capital, inclu...Full Bio
James R. Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in New York, New York, with offices in Los Angeles, California. With 35 years of experience in advertising and branding, Jim is a leading expert on brand management and is credited with develop...Full Bio
Xiaohui (Janet) Hao, Ph.D.
Janet Hao is a senior economist with the economics program of The Conference Board. She specializes in research on innovation, intangible assets and economic growth. In particular, she measures investment in innovations by commercial banks, investment banks, and insurance companies. She assesses ...Full Bio