The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Sign In to access this Webcast

Sign In

19 September, 2013 | (01 hr)

Brand investment has been going through many changes as a result of the recent economic crisis and, more importantly, the rise of the Internet since the 1990s. In this webcast, we explore new trends in the United States, such as the shift from purchased marketing to in-house content marketing and the expansion of marketing consulting and the shrinking of purchased advertising services. Moreover, we discuss the relationship between brand and economic development across countries. Finally, we review the business strategies to align brands with innovation.


Carol Corrado

Carol Corrado
Senior Advisor and Research Director, Economics Program
The Conference Board

Carol Corrado is senior advisor and research director in economics at The Conference Board, where her primary focus is measuring intangible capital and analyzing innovation and economic growth. Corrado coauthored key papers on the macroeconomic analysis of intangible investment and capital, inclu...Full Bio

James Gregory

James Gregory
Senior Fellow
The Conference Board

Dr. James R. Gregory is a senior fellow at The Conference Board and is leading the Making Intangibles Tangible initiative. Jim is chairman emeritus of Tenet Partners, a global brand strategy and innovation firm based in New York City. Jim is a leading expert on measuring...Full Bio

Xiaohui (Janet) Hao, Ph.D.

Xiaohui (Janet) Hao, Ph.D. (Moderator)
Senior Economist
The Conference Board

Janet Hao is a senior economist with the economics program of The Conference Board. She specializes in research on innovation, intangible assets and economic growth. In particular, she measures investment in innovations by commercial banks, investment banks, and insurance companies.

She a...Full Bio


Registration and Pricing
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $1,000.00
Guest Speakers

Carol Corrado, Senior Advisor and Research Director, Economics Program, The Conference Board (Full Bio)

James Gregory, Senior Fellow, The Conference Board (Full Bio)

Xiaohui (Janet) Hao, Ph.D., Senior Economist, The Conference Board (Full Bio)

Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player