Building Scenarios to Understand Future Business Environments
25 June, 2013 | (01 hr)
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Amid the uncertainty in the wake of the global economic and financial crisis, how can companies look beyond their day-to-day challenges to map sustainable growth strategies?
Often, executives manage with an operational mindset and a short-term horizon. The potential impact of medium term changes is much harder to gauge, especially when disruptive forces reinforce each other four to six years out. Scenario building is a useful tool to guide executives in making strategic decisions by sketching plausible future states of a firm’s business environment.
During this webcast we will look at:
- Understanding the key steps to be taken in scenario planning, including outlining the drivers, the “givens”, the barriers and uncertainties
- Getting a gist of The Conference Board’s key knowledge areas including global demand, innovation and energy
- Learning from practical examples from The Conference Board and SAMI Consulting programs
- Sharing thoughts and ideas about best practices.
Who should attend
Executives from strategic planning, finance and marketing, or any other department involved in strategy building and forecasting
Desirée van Welsum
Desirée van Welsum is an economist, managing The Conference Board Business Scenario Program. She has over 10 years of experience in applied economic research and policy analysis on private and public sectors in the economy. Prior to joining... Full Bio
John Reynolds has wide experience at Director/Board level in Government Departments and Agencies. In 1998 he was asked to set up the Future Unit, which generated influential reports and established future thinking across Whitehall. He also i... Full Bio
After holding research and lecturing posts at the Universities of Exeter and Cambridge, Colin worked first with Economic Consultants Ltd and then with Peat Marwick Mitchell (now KPMG) on a variety of strategy and marketing assignmen... Full Bio
Bart van Ark, Ph.D.
Bart van Ark is executive vice president and chief economist of The Conference Board. He leads a team of almost two dozen economists in New York, Brussels and Beijing who produce a range of widely watched economic indicators and growth forecasts a... Full Bio