03 June, 2013 | (01 hr)
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For more than 160 years, Corning Incorporated, the world leader in specialty glass and ceramics, has leveraged its materials science and process engineering expertise to collaborate closely with across numerous industries—turning what were once only possibilities into breakthrough realities. During this session, you will learn how Corning has carefully managed brand perceptions for long term results.
Audience: If you’re involved in marketing, branding, or image management, this webcast should be of interest to you.
Lisa A. Burns has responsibility for corporate marketing and global brand management at Corning Incorporated. In this role, she oversees Corning’s brand strategy, implements both internal and external branding programs, and works with business units on brand-related initiatives. ...Full Bio
Rita Shor is co-leader of the Innovation and Digital Transformation Institute, program director for the Product and Service Development Council, and co-directs the Innovation and Applied Innovation Councils at The Conference Board.