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11 March, 2013 | (01 hr)

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The widespread adoption use of social media tools has fundamentally changed the way that consumers engage with organisations, no matter what sector your organisation is in. It is no longer possible to ignore their impact if you want proactively manage your reputation and retain competitive advantage.

We are now seeing the development of the social enterprise, where these tools are being used throughout the organisation, including empowering our people to be brand advocates.

This presents great opportunities and requires governance, policies and the embedding of new skills and capabilities.

In this session we will explore:

  • the integration of content marketing with your social media plan to deliver your business goals
  • best practice tips for developing and embedding organisational capability on your journey to become a social enterprise
  •  and guidance on using social media to support you in times of emergencies and crisis.


Krishna De

Krishna De

Krishna De is an award winning digital communications strategist and mentor. She is a regular commentator the media and her expertise in digital and social marketing is featured in several highly acclaimed books and she is a sought after speaker and conference moderator at events across Europe.Full Bio

Clare Mahon

Clare Mahon (Moderator)
Director of Councils, Europe
The Conference Board

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