05 March, 2013 | (01 hr)
Sign In to access this Webcast
The marriage of time-tested innovation principles with emerging internet capabilities is driving new growth for 3M, a global diversified technology company. Raj Rao, head of 3M's eBusiness, will highlight what it takes to plan and deliver internet-based innovations that align with customers’ strategies and drive new revenue. Using numerous examples from the APAC and Central and Eastern Europe (CEE) regions, Rao will demonstrate how 3M’s approach works in diverse customer segments.
This webcast also provides a sneak peek of the upcoming Innovation Master Class, where speakers will demonstrate how bold ideas can be harnessed for new growth.
Audience: Professionals responsible for innovation at their companies, IT leaders, global business leaders, marketers, communications professionals, customer experience professionals, and strategic planners
Raj Rao is Vice President for Global eTransformation with responsibility for accelerating Digital Marketing and eCommerce capabilities at 3M. His team has the worldwide charter of championing strategic “e” initiatives in the areas of Social Business, eCommerce, 3m.com customer experie...Full Bio
Anne Greer began working with The Conference Board (TCB) in 2012. Along with Rita Shor, she directs the annual Innovation Master Class, designed for advanced learned among Fortune 500 executives responsible for leading innovation in their companies. She is program co-director for TCB’...Full Bio