Why new measures matter to mid-markets

15 March, 2013 | (01 hr)

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This webcast will feature a dialogue between Mary Adams, founder of smarter-companies, and Janet Hao, Senior Economist at The Conference Board. Attendees will learn about the nature of intangibles, the benefits that other companies have found from tracking intangible investments, and the special opportunities for small- and mid-sized firms in joining this new trend. Although focused on smaller firms, this webcast will also provide a good introduction for leaders and practitioners from firms of all sizes.

Audience: Senior managers in corporate finance and strategic planning, mid-market department directors and above, related to all disciplines


Xiaohui (Janet) Hao, Ph.D.

Xiaohui (Janet) Hao, Ph.D.
Senior Economist
The Conference Board

Janet Hao is a senior economist with the economics program of The Conference Board. She specializes in research on innovation, intangible assets and economic growth. In particular, she measures investment in innovations by commercial banks, investment banks, and insurance companies. She assesses ...Full Bio

Mary Adams

Mary Adams

For nearly 30 years, Mary Adams has helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, she has lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our ...Full Bio

Martin Cohen

Martin Cohen (Moderator)
Director, Mid-Market Programs and Services, U.S. Development
The Conference Board

Martin Cohen is director of mid-market programs and services at The Conference Board. In that capacity, he designs programs and campaigns to attract new members and engage existing members more fully with The Conference Board. A long-time human resources practitioner, Cohen represented U.S. Devel...Full Bio

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Non-Members: $300.00
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