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24 January, 2013 | (30 min)

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The explosion of social media has brought both exciting new opportunities and potential new risks. Those who are best at utilizing social media keep a sharp eye on the horizon, anticipating new trends and envisioning how their organizations can participate to best advantage. What are top leaders seeing for 2013 and which challenges and opportunities are so compelling that they've landed on the leaders’ 2013 "must-do" lists? Tune in to this 30-minute webcast to hear from social media leaders and ask your burning questions.

This webcast is part of the series, Your 2013 "Must-Do" List: Shaping the Future. As expectations for performance grow and resources continue to be tight, it’s more important than ever to identify those "critical few" actions that drive the best results. In this new series of webcasts, we’ll hear from leaders on the front lines about the issues and opportunities they will address in 2013–why they chose what they did and how the list is different from the past. By participating in the webcast, participants will gain new insights and ideas for their own 2013 lists.

Audience: Social media practitioners, communications and marketing professionals


Jeanette Carter

Jeanette Carter
Vice President, Integrated Consumer Marketing
Hallmark Cards, Inc

Jeanette Carter is the Vice President of Integrated Consumer Marketing and has the responsibility of all brand, loyalty and retail marketing for Hallmark Cards, a 100 year old company who leads the nation in social expression products and helps the company fulfill its mission to enrich relationsh...Full Bio

David Witt

David Witt
Director, Global Digital Marketing and Brand PR
The Hershey Company

David joined The Hershey Company in early 2011, where he leads the global digital marketing and brand public relations efforts for the company, including for iconic brands such as Reese’s, Hershey’s, Hershey’s Chocolate Kisses, Twizzlers, Jolly Rancher and many more.

Pri...Full Bio

Mason Nelder

Mason Nelder
Director of Social Media & Digital Strategy
Verizon Communications

Mason Nelder is a communications and social business strategist, primarily focusing on social media and digital strategy.  With over ten years of digital experience from startups to Fortune 20, he’s a collaborator, strategist and speaker who has sparked culture change, improved busines...Full Bio

Anne Greer

Anne Greer (Moderator)
Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

Anne Greer began working with The Conference Board in 2012.  Along with Rita Shor, she directs the annual Innovation Master Class, designed for advanced learned among Fortune 500 executives responsible for leading innovation in their companies. She is Co-Program Director fo...Full Bio

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