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30 October, 2012 | ()

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This webcast will focus on how organizations can develop strategies for employer branding, with a focus on Asia. The speakers will discuss how employer branding can be a talent management tool which increases employee engagement and retention and supports recruiting efforts. Participants will hear insights on:

  • How to become an employer of choice and a great place to work
  • The employee vale proposition: definitions and communication
  • Strategy and collaboration: the importance for HR, marketing and communications and IT to work together to develop and execute the employer branding strategy


Rachele Ferri

Rachele Ferri
Global Senior VP, Talent Strategy & Employer Branding

Rachele advises the largest organizations in the world. She works with many of the Fortune 100 companies, helping them to maximize and leverage their strengths as an employer and to lay the foundation for successful development of employer branding strategies.

Rachele leads workshops with...Full Bio

Emile Mac Gillavry

Emile Mac Gillavry
Managing Director
Maximum China

Emile Mac Gillavry has been with the Maximum Employment Marketing Group for 10years in both Europe and Asia-Pacific, with experiences across a range of disciplines. After a career in the internet industry and a degree in marketing and communications, Emile joined Maximum in the Netherlands. From ...Full Bio

Christine Hess

Christine Hess (Moderator)
Program Director
The Conference Board

Christine is a marketing and business strategy researcher and conference producer. She is currently the program director for a number of Conference Board conferences and councils. While on staff at The conference Board, Christine was a director of international programs, responsible for the Asia ...Full Bio

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