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How to Use Brand Power to Drive a One-Company Culture

02 October, 2012 | (01 hr)

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Dorel Recreational Leisure, a leading global supplier of recreational products with an array of highly recognized brands, has built a powerful, “one-company” culture to unlock new business opportunities and drive continued success. Hear how Dorel Recreational Leisure has clearly defined its vision, aligned its leaders and processes, and engaged its employees to live the vision and create a common culture for marketplace success.

In viewing , participants will:

  • Learn how a house of brands can create a unified internal alignment for growth
  • Learn practical tactics for proven results  
  • Walk away with a 6-step framework for doing this work
This webcast is based on the popularity of this presentation at The Extending Your Brand to Employees June Conference. Attendees offered these additional comments in addition to their high scores for our presenters:
  •  “This session gave an excellent step by step approach!”
  •  “I found this session so valuable for my current project.”
  •  “The "from" and "to" shifts they described...I loved them.”
  •  “The campaign story is great.”
  •  “Such good research information was included on the importance of this work.”
  •  “Spot on for what we are doing.”

Audience: marketing, brand, communications, and human resources professionals responsible for employee engagement and internal branding and value proposition


Chris Gay

Chris Gay
Bridge Consulting

Chris Gay, ABC, is a co-founder of Bridge Consulting, a network of engagement and communication professionals who provide full-service solutions to organizations of all sizes, industries and geographic locations. She and her organization partner with companies to connect people and strategy ...Full Bio

Jessica Antle

Jessica Antle
Vice President, Global Public Relations
Dorel Recreational Leisure

Ms. Antle is responsible for setting the strategic communications agenda for Dorel Recreational/Leisure, leveraging public relations to drive business results. Ms. Antle’s scope of responsibilities span media relations, social media, sports marketing communications, employee communications,...Full Bio

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