Sponsored by the Communications Strategy I Council24 September, 2012 | (01 hr)
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A little over a year ago, Maril MacDonald, CEO of Gagen MacDonald and long-time member of the Council on Corporate Communications Strategy I, launched a pioneering project to explore leadership and communication in the 21st Century. Since then, Let Go & Lead has brought together a diverse community of leaders from different walks of life—CEOs of leading companies, educators, designers, artists, and anthropologists—to share perspectives on what it means to lead in today’s ever-changing world—a world where leaders feel less and less in control.
Based on this provocative concept, several thought leaders have joined the project including Starbucks CEO, Howard Schultz; world-renowned cultural anthropologist and best-selling author, Dan Pink; and master storyteller and author of Tuesdays With Morrie, Mitch Albom. Each thought leader has shared a unique point of view on a fundamental paradox at the heart of today’s leadership challenge: Now more than ever, leaders must let go to lead.
Join us for an informative session, in which Maril will discuss:
- The forces shaping today’s business environment and leadership challenge
- The role of purpose in defining strategy
- How to engage employees in executing your strategy
- Implications of this new paradigm for the Corporate Communications function
Audience: Communications Professionals, Leadership Development, Coaching and Talent Management Executives
Maril is a nationally recognized leader in communications and strategy execution. She has pioneered a discipline that collaborates with corporate leaders to optimize business performance by engaging and mobilizing stakeholders behind a company’s strategic goals, its culture and its brand. H...Full Bio
Donna Easton (Moderator)
Donna brings over 30 years' experience in consulting and organizational communications to her role as Program Director for the Council on Corporate Communications Strategy I and the Corporate Communications Development Group. Her expertise is in analyzing and strengthening organizations' communic...Full Bio