Mayo Clinic and the Power of Internal Branding and Storytelling
25 September, 2012 | (01 hr)
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Mayo Clinic, the most powerful healthcare brand in the United States, has developed a corporate culture that encourages its employees at all levels to deliver the brand promise. In this session, learn how to challenge the assumption that advertising builds brands, reinforce the role of internal branding and recognize how storytelling reinforces the brand promise for employees.
Audience: Executives responsible for employer branding, internal branding, human resources, talent management, marketing, communications
Ms. Davis has worked at Mayo Clinic for more than 15 years and currently serves as division chair of Brand Management and Business Marketing. She provides administrative oversight for Mayo Clinic’s brand management activities as well ... Full Bio
Ms. Shor is currently the program director for The Conference Board’s Councils on Corporate Brand Management and Product and Service Development and co-director of the Innovation Master Class. Ms. Shor’s current practices build on her ... Full Bio