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26 January, 2012 | (01 hr)

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Growth, innovation and expansion into new markets are three key benefits of strategic alliances. Indeed, alliances are an important growth strategy for many companies; however, it can be a challenge to maintain successful and profitable ones. In this session you will hear candid insights from Xerox Corporation's head of worldwide alliances on developing a global alliance strategy, assessing internal resources and achieving clearly defined goals.

In viewing , participants will:

  • Hear how Xerox developed a global alliance strategy
  • Learn how Xerox assessed internal resources 
  • Understand how Xerox achieved clearly defined goals

Audience:  senior strategic alliance executives responsible for managing alliances, business development, marketing, finance and legal executives



Russ Buchanan

Russ Buchanan
Vice President
Worldwide Alliances Xerox Corporation

As vice president of worldwide alliances for Xerox Corporation, Russ Buchanan develops strategic partnerships with some of the world’s best-known IT services and product companies. He and his team have extensive experience in creating collaborative solutions for improving document-driven bu...Full Bio

Jessica Wadd

Jessica Wadd (Moderator)
Senior Consultant
Vantage Partners

Jessica Wadd is a Senior Consultant with Vantage Partners, LLC where much of her work focuses on the firm’s Supplier Management practice.  During her time with Vantage, Jessica has worked with several firms across the financial services, pharmaceutical, and health care industries to de...Full Bio

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