Extending Your Brand to Employees
28 July, 2011 | (01 hr)
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This Conference KeyNotes Webcast will feature corporate executives discussing how to ensure that employees have a line of sight between their day-to-day work, responsibilities and behaviors to your business strategy. They will discuss how to help employees understand their role in upholding and delivering on the business strategy, brand promise and a great customer experience.
Participants will have the opportunity to pose questions to the speakers.
Who Should Attend:
Executives responsible for Employer branding, Internal branding, Human Resources, Talent Management, Marketing, Communications
Susan Waldman, the daughter of an Air Force officer, grew up spending time in Delaware, New Jersey, Oklahoma, Florida and most recently Illinois, where she lives today. She obtained her Bachelor of Business Administration degree from Florida Atlantic University, in Boca Raton, Florida. ...Full Bio
Catherine Hernandez is vice president of National Corporate Communications for Kaiser Permanente. She is responsible for national internal communications, working closely with regional communicators, labor partners, and leaders to develop and implement focused communications strategies, too...Full Bio
Chris Gay, ABC, is a co-founder of Bridge Consulting, a network of engagement and communication professionals who provide full-service solutions to organizations of all sizes, industries and geographic locations. She and her organization partner with companies to connect people and strategy ...Full Bio