30 June, 2010 | (01 hr)

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People spend more time on social networking sites and other Web 2.0 media than they do on any other type of website. Companies that want to increase productivity as well as manage their brands need to become part of the “social web.” Companies will become more efficient if they become Enterprise 2.0 organizations (i.e., companies that use Web 2.0 technology to meet business goals). Blogs, microblogs, and social networking platforms can help employees gather information faster and increase productivity. Enterprise 2.0 organizations rely on the collective wisdom of a network that allows everyone, regardless of their position, to contribute.


Pete Blackshaw

Pete Blackshaw
Executive Vice President, Strategic Services

Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He brings a broad range of experience to his role as Executive Vice President of Strategic Services for NM Incite, including public policy, interactive marketing, and brand management. In hi...Full Bio

Bill White

Bill White
Senior Vice President, Corporate Communications & Corporate Social Responsibility

Bill White is senior vice president of corporate communications and corporate responsibility for Sprint Nextel. In this role, he oversees all corporate communications and corporate responsibility initiatives, including executive and internal communications, external relations, reputation-building...Full Bio

Meg Gottemoeller

Meg Gottemoeller (Moderator)
Senior Fellow, Human Capital
The Conference Board

Meg Gottemoeller is a Senior Fellow, Human Capital at The Conference Board. In this role, Meg supports the Human Capital Practice which includes The Conference Board Human Capital Exchange™, research, conferences, webcasts and programs in a broad spectrum of h...Full Bio

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