Energizing Employees to “Own” the Brand

24 February, 2010 | (01 hr)

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This Conference KeyNotes Webcast will provide highlights of The 2009 Extending Your Brand to Employees Conference (November, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.

This webcast will discuss:

  • Building a brand wise organization at Prudential
  • Engaging employees in the entire Prudential brand experience
  • How McDonald’s developed and implemented a global employee value proposition



Brian Ray

Brian Ray
Senior Director, Global HR Design Group
McDonald’s Corporation

Mr. Ray, McDonald’s senior director of the global HR design group, is the lead of the global HR design group. The group functions as thought leaders, developers and implementers of restaurant people strategies and solutions for the system to drive McDonald’s growth strategies. Primary...Full Bio

Carol Robbins

Carol Robbins
Chief Branding Officer
Prudential Financial, Inc.

Carol Robbins serves as Chief Branding Officer for Prudential Financial. In this role, she is responsible for developing, implementing, and overseeing the strategic direction of branding throughout the company. Providing ongoing stewardship for the brand, she is accountable for insuring t...Full Bio

Allan Steinmetz

Allan Steinmetz
Founder and CEO
Inward Strategic Consulting Inc.

Allan Steinmetz is the founder and CEO of Inward Strategic Consulting. Allan has over 30 years experience in strategy, marketing management, and advertising and communications, having worked for some of the world's most respected advertising and management consulting firms. Prior to establishing ...Full Bio

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Non-Members: $500.00
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