Leveraging Social Media for Competitive Advantage

03 March, 2010 | (01 hr)

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This Conference KeyNotes Webcast will provide highlights of The 2009 Social Media Conference (October, 2009). Video footage of two headline presentations will set context for live questions and answers with the presenters.

This webcast  discussed:

  • The Facebook Era: Transforming Customers and Employees into Partners
  • How Facebook and Twitter are changing everything we thought we knew about sales, marketing, and product development
  • Best social media practices from early adopters


Cory Edwards

Cory Edwards
Social Media Strategist
Symantec Corporation

Cory Edwards is global social media strategist at Symantec where he leads its corporate external social media initiatives including strategy and guideline development and customer interaction. He directed the company’s implementation of a social media framework to help the company and its e...Full Bio

Clara Shih

Clara Shih
Hearsay Labs

Clara is founder and CEO of Hearsay Labs, a Silicon Valley-based startup which provides relationship management software for the Facebook Era. Clara pioneered the use of consumer social networks for business in 2007 with her Faceconnector ...Full Bio

Lois Kelly

Lois Kelly (Moderator)
Beeline Labs

Lois Kelly, a partner in Beeline Labs, consults, teaches and speaks about how to achieve business goals faster by humanizing business and adopting Web 2.0 social media strategies. Her clients include FedEx,...Full Bio

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