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Optimizing Productivity Through the Use of Web 2.0 Technologies

06 October, 2009 | (01 hr)

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Social media represent the rare phenomenon of a set of technologies first adopted by consumers that then migrated to a business environment. Their impact has been extraordinary. If companies don’t move for formal business purposes to embrace these web 2.0 tools—YouTube, Facebook, Twitter, Wikis, etc.—employees easily adopt them for their own reasons, putting internal productivity at risk through duplication of process, lost work time and distraction. Fortunately for businesses, a number of corporations including GM, Procter & Gamble, Accenture, IBM, Kodak, and State Farm have quickly recognized the challenge of harnessing employee "passion" around these tools. Participants of this webcast will learn from leading corporate experts, the approaches, tactics, and business cases for mining the silver lining of social media, thereby creating productivity-enhancing practices that can advance their own businesses.

This webcast will discuss:

  • Team building
  • Planning and project management
  • Knowledge management
  • Innovation


Dr. Donna L. Cuomo
Chief Information Architect

Christopher T. Miller
Senior Director Business Applications

Jim Lichtenberg

Jim Lichtenberg (Moderator)
Program Director

Jim Lichtenberg is a Program Director for The Conference Board Digital Stragegy Council.  His expertise is in e-business strategy. Lichtenberg has successfully completed business-building assignments for clients such as Prudential, Nestle, John Wiley, AT&T, and DuPont. His articles on te...Full Bio

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