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22 July, 2020 | (01 hr)

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Innovation, and more specifically a culture of innovation, are both precious attributes for any company to nurture and exploit. But, how do you measure, value, and manage these intangible assets for value creation? Even more relevant, how do innovation managers justify their budgets to CFOs when intangible assets are not on the balance sheet of corporations?

This webcast will focus on two proven methods of research examining innovation from both internal and external perspectives. These are practical, proven tools that will help you change the discussion at your company about the importance and value of innovation!

After attending this webcast, you will be able to:

  • List two ways of measuring innovation capabilities and cultures
  • Give examples of companies measuring intangibles and innovation
  • Apply best practices to make intangibles more tangible and accountable to justify budgets


Dr. James Gregory

Dr. James Gregory
Senior Fellow
The Conference Board

Dr. James R. Gregory is a leading expert on measuring the strength of intangible assets and the resulting impact on corporate financial performance. He is chairman emeritus of Tenet Partners, where he pioneered the development of the CoreBrand Index®, a quantitative measurement system to meas...Full Bio

Dan Toma

Dan Toma
Founding Partner

Dan Toma is a founding partner at Outcome, where he helps large companies transform to be able to innovate for the future while running their core business. Dan holds a dual MBA degree. He co-authored The Corporate Startup, which was awarded the 2018 Management Book of the ...Full Bio

John Metselaar

John Metselaar (Moderator)
Program Director and Senior Fellow
The Conference Board

John Metselaar leads The Conference Board’s Innovation & Digital Transformation Institute and leads its Innovation Council. He additionally serves as Senior Fellow.

John is also Professor at the Solvay Brussels Business School for Economics and Management his course and modules ...Full Bio

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