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06 October, 2020 | (01 hr)

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The world looks like a very different place due to the COVID-19 pandemic. The pressures on businesses to survive and prosper are extreme. Does this mean purpose is no longer important, or that doing the right thing falls lower on the agenda? How can purpose be aligned with profit to better rebuild?

After attending this webcast, you will be able to:

  • Recognize the impact of COVID-19 on business ethics and purpose
  • Address how businesses can build back better through combining purpose and profit
  • Identify where business leaders might focus to ensure doing the right thing pays


Eric Salama

Eric Salama
Global Business Leader, Chair @ComicRelief, Senior Fellow, former CEO @Kantar

Eric is a global business leader with a track record of transformation. He is currently the Chairman of Comic Relief, a Senior Fellow at Harvard’s Kennedy School and a director of Morning Consult. He has recently stepped down as CEO of Kantar, one of the world’s leading rese...Full Bio

Chris Gentle

Chris Gentle (Moderator)
Director of Insights
The Conference Board

Dr. Chris Gentle is an advisor to The Conference Board and teaches at London Business School and Hult International Business School.  He is also NED at Reach South and Chair of the Finance Committee.

Chris has over 20 years international experience in strategy consulting working at b...Full Bio

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