21 November, 2019 | (01 hr)
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A conflicting reality challenges all marketers in the digital age – the tension between delivering a valuable, relevant, personalized digital customer experience while balancing digital ethics and data privacy regulatory compliance. AI and digital ad buying can deliver highly personalized digital experiences, allowing marketers to target consumers with relevant content at the right time through the right channel. But that practice is sometimes built on data collection practices that invade individuals’ privacy and potentially threaten democratic values.
Dr Christine Bailey, veteran of technology marketing for companies such as Hewlett Packard and Cisco, currently CMO of Icelandic payment solutions company Valitor and recently ranked B2B Marketing’s #1 woman in Martech, explores this dichotomy every day. She is a well-known speaker and thought leader on the topic of customer insight, having published a doctorate in 2008 and currently authoring a book.
Join Christine as she shares her insights with the Marketing and Communications Center Distinguished Principal Fellow, CEO of JEM, and Publisher of Biznology on the following:
- How will personalized marketing change in the face of data privacy scandals?
- How can companies collect consumers’ data ethically and in compliance with new data privacy regulations?
- What have we learned from the Cambridge Analytica scandal and how has it affected digital ad buying?
- What can we expect in terms of the increasing regulation of data collection?
Who Should Attend: Those with the following job functions or titles – Chief Marketing Officer, Chief Communications Officer, Corporate Communications Manager, marketing managers, VP and Directors of Ethics and Compliance, Chief Digital Officer or VPs and digital directors, Chief Data Officer, Chief Privacy Officer, Chief Legal Officer, General Counsel, Risk Management or Innovation Executives
Dr. Christine Bailey
Dr. Christine Bailey is Chief Marketing Officer of Valitor, an international payment solutions company. She has spent her career doing B2B marketing in technology/payments, including leading European marketing functions for Hewlett-Packard and Cisco Systems.
A respected thought lead...Full Bio
Jen McClure is Principal Distinguished Fellow of The Conference Board's Marketing and Communications Center, Program Director of the Social Media Council, and CEO of JEM, which helps businesses success in the digital age through consulting and advisory services, research and online publications a...Full Bio
Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Corporate Communications Institute and is also Executive Editor of the organizat...Full Bio