30 September, 2020 | (01 hr)
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COVID-19 has driven big changes in customer behavior as face-to-face was replaced by shelter-in-place. While some industries have been decimated by the pandemic, many others are showing increased website traffic, but not increases in leads driven by their websites.
Join the conference directors of our upcoming event, AI for Enterprise Marketing, for an interactive discussion to explore how companies can use AI to provide the digital experiences customers need, now that digital has become more important than ever.
By attending the webcast, you will be able to answer the following critical questions:
- How do I know in what ways to improve my website's customer experience?
- Does personalizing my website require personal information about our customers?
- What are ways to preserve data privacy while still customizing?
- How can I measure that things are really getting better?
Who Should Attend: Executives with strategic responsibilities in marketing, digital commerce, communications, strategy, innovation, and finance, especially CMOs and marketing directors and managers.
Earn 1 CPE credit
Marketing & Communications
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None
Mike Moran is Program Director of The Conference Board Digital Marketing Strategy and Digital Leadership and Transformation Councils. Moran is an expert in digital marketing, search technology, social media, text analytics, machine learning, and web metrics, who, as a Certified Speaking Prof...Full Bio
Tim Peter is program director of The Conference Board's Digital Marketing Strategy Council and Digital Leadership & Transformation Council. Since 1995, Peter has worked with Fortune 500 leaders, small and medium-sized businesses, and startups alike to deliver innovative, effective e-commerce,...Full Bio
Denise Dahlhoff, PhD
Denise Dahlhoff is the Senior Researcher for consumer research at The Conference Board, working in the Economy, Strategy & Finance and Marketing & Communications Centers. Previously, she was the Research Director of the Wharton School’s Baker Retailing Center and also held positions...Full Bio